HERBAL ESSENCES CLASSICS REDESIGN

Packaging refresh for Herbal Essences' Classics shampoo and conditioner line.

By keeping existing colors and overall look, tone and feel, I brought in new imagery and layout to give the packaging a more modern feel

without losing the existing consumer.

FINAL PACKAGING ON SHELF

BEFORE REDESIGN

Slider_1_-_Herbal_Essences_Brings_The_No

IN THE WILD