HERBAL ESSENCES CLASSIC REDESIGN

Packaging refresh for Herbal Essences' classic shampoo and conditioner line.

By keeping existing colors and overall look, tone and feel, I brought in new imagery and layout to give the packaging a more modern feel

without losing the existing consumer.

FINAL PACKAGING ON SHELF 

BEFORE REDESIGN

© 2020 by SLAY DESIGN STUDIO LLC. • FREELANCE GRAPHIC DESIGN