HERBAL ESSENCES CLASSICS REDESIGN

Packaging refresh for Herbal Essences' Classics shampoo and conditioner line.

By keeping existing colors and overall look, tone and feel, I brought in new imagery and layout to give the packaging a more modern feel

without losing the existing consumer.

FINAL PACKAGING ON SHELF

BEFORE REDESIGN

IN THE WILD 

© 2020 by SLAY DESIGN STUDIO LLC. • FREELANCE GRAPHIC DESIGN