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PACK REDESIGN FOR INFINITY FLEXFOAM PADS

Worked with cross functional team from concept to completion to redesign the entire lineup for Always Infinity Flexfoam pads.  

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Explored a range of close in to far out options, and after multiple rounds of research, the team ended up perfecting the close in option to ensure we don't lose our current consumer. 

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BEFORE

AFTER

OPTIMIZATIONS INCLUDE:

• Enlarged window to showcase pad wrapper designs

• Updated navigation bar at the bottom for ease of size selection

• Larger claim at the top of pack 

• Simplified background imagery for a cleaner and more premium feel